Benefits of hiring a Claygency

Why Outsourcing Outbound Cold Emailing to a Claygency is the Smartest Move for Scale-Ups

Scaling your business is about efficiency—getting more done with less. But when it comes to outbound cold emailing and prospecting, many companies still default to building out traditional SDR teams. Here’s the problem: hiring and training an internal team is a slow, expensive process, and often, they don’t even have the right tools to do the job efficiently.

So let me inspire you why outsourcing your outbound to a specialized Claygency isn’t just a smart choice—it’s the best choice for scale-ups who want to move fast, optimize their resources, and get results.

The Challenge with Building Internal SDR Teams

Yes, I get it. There’s something appealing about having a team of in-house BDRs or SDRs. They’re fully dedicated to your company. You can mold them into exactly the type of salespeople you want. They’ll grow with you and become long-term contributors. But before you start dreaming of building a sales dream team, let’s break down the reality:

• Expensive: Building and maintaining a BDR team isn’t cheap. You’re looking at around $300K per year for just 5 reps​(claygency vs team). That’s not pocket change, especially when you consider training, onboarding, and all the tech they need.

• Inexperience: Many BDRs are fresh out of the gate, meaning they need extensive training. It could take months before they are truly effective.

• Time-Consuming: Onboarding takes time—3-6 months in most cases​(claygency vs team). Meanwhile, the clock is ticking on your growth targets.

The Claygency Advantage

Now, contrast that with outsourcing to a Claygency. This isn’t just a collection of random freelancers—it’s a dedicated, efficient sales machine. Claygency teams don’t need 3-6 months to get up to speed; they’re already fully armed with the latest sales tech and processes to generate results quickly. They can operate like a team of 5+ SDRs, but at a fraction of the cost​(claygency vs team).

• Efficiency: Automation is the name of the game. These agencies are using platforms like Clay to handle email enrichment, intent-based prospecting, and automated scraping. What takes an in-house SDR hours (if not days), a Claygency can accomplish in minutes.

• Faster Results: Unlike your in-house team that’s just getting started, Claygencies deliver within the first month. You get faster feedback, quicker learning, and more importantly, a full pipeline that’s ready to convert​(claygency vs team).

But Don’t You Lose Focus with an Outsourced Team?

I hear you: “But won’t my company be just another number on the agency’s client list?”

It’s a valid concern. Yes, agencies juggle multiple clients, and your company may not always be the top priority​(claygency vs team). But what you gain in speed, efficiency, and tech-savviness more than makes up for any perceived lack of focus. In fact, when it comes to Claygencies, their entire model is built around using data, automation, and laser-targeted outreach to drive results quickly. And if you’re not satisfied with the results, you’re not locked into a lengthy hiring and onboarding process—you can adjust or pivot fast.

Lower Risk, Higher Upside

Here’s the kicker: Claygencies are a low-risk, high-reward option. They cost significantly less than hiring a full internal team, and they deliver results faster. If you’re in the early stages of proving product-market fit, increasing MRR, or simply trying to build a consistent sales pipeline, there’s no better option. Start with a Claygency to establish traction, and as your business grows, consider supplementing your team with a few BDRs who can handle higher-level tasks and relationship building​(claygency vs team).

The Future of Sales Teams

Your SDRs don’t need to spend their days cold calling random leads and building lists from scratch. Let them focus on engaging with the 3% of the market ready to buy while your Claygency handles the other 97%​(claygency vs team). By using a mix of in-house resources and outsourced expertise, you’re setting yourself up for success.

And if you want to go a step further, hire a Claygency not just to run your outbound but to train your internal team on the latest tech and strategies. It’s the perfect blend of efficiency and growth—letting you scale without all the headaches that come with building and maintaining an internal team.

Scale efficiently. Automate the boring stuff. Outsource the rest. And when it comes to outbound cold emailing, a Claygency is a smart move.