Kind Selling - Soft CTA

Crafting a compelling, yet not forcing call to action (CTA) in cold emails is essential to driving engagement. Here's how you can apply different CTA approaches in your outbound efforts

1. Is This on Your Radar?

This simple question lowers the barrier to entry and invites the prospect to evaluate the relevance of your offer. It’s a great way to gauge interest without being too forward.

2. Open to Learning More?

A low-pressure CTA like this opens the door to further discussion. It suggests that you’re there to educate and assist, rather than simply sell.

3. Worth Considering?

This CTA asks the prospect to reflect on the value of your offer. It’s particularly effective when introducing new solutions or ideas they may not have fully explored.

4. Worth Discussing?

This is a soft invitation to a conversation, which works well when your email touches on key pain points. It feels non-invasive but still encourages a response.

5. Is This a Priority?

This question subtly shifts focus to the prospect’s internal priorities. It helps you qualify leads by encouraging them to consider if your solution aligns with their current goals.

6. Worth a Peek?

Light and casual, this CTA makes the decision easy for the prospect. It implies that checking out your offer requires minimal effort, lowering any resistance.

7. Mind Sharing?

This is particularly useful if you want your prospect to share information, like their thoughts on a particular issue or challenge they’re facing. It turns the cold email into a conversation.

8. Worth a Chat?

Similar to "Worth Discussing?", this CTA is an invitation to have a deeper conversation. It signals that the interaction will be casual, making it less intimidating for the prospect.

9. Worth a Look?

Simple and effective, this CTA works when you’re sharing resources or a demo. It nudges the prospect to take that initial step in engaging with your content.

10. Would It Help Your Team if They Could X?

This CTA directly ties your solution to a benefit for the prospect's team, making it harder for them to say no if it aligns with their pain points.

11. Interested in Discovering How X Can Y?

Framing your offer as a discovery process piques curiosity. It works well when your solution provides unique benefits that the prospect may not be aware of.

12. Worth a Chat to See How We Can X?

This variation on the chat CTA is a bit more specific, inviting them to explore how you can help solve their problem. It’s targeted and useful for prospects further down the funnel.

13. Want to Take a Look at How They X?

Social proof is powerful, and this CTA invites the prospect to see how others have benefited from your solution. It leverages curiosity while reducing the perceived risk of engagement.

14. Think This Could Help?

Direct and straightforward, this CTA works well when you’ve clearly outlined a solution to a known pain point. It invites the prospect to confirm the value for themselves.

15. Mind If I Send It Over?

This polite CTA asks permission to share something valuable, like a resource or piece of content. It’s non-intrusive and gives the prospect control, which can increase engagement.

16. Curious to See How?

Curiosity is a powerful motivator, and this CTA teases a solution without giving too much away. It encourages the prospect to take the next step by appealing to their desire to learn more.

17. Would It Be a Terrible Idea To…?

This negative reverse CTA is disarming and helps break down resistance. It gives the prospect the chance to reject the offer in a way that’s non-confrontational, making them more likely to respond positively.