Why outdated CRM contacts are a hidden goldmine

Most sales teams ignore outdated contacts in their CRM.

But:

Those old leads might have moved on to new companies, bringing fresh opportunities with them.

I once revisited a list of cold leads from two years ago.

Reached out to a few.

Turns out, one had become a director at a target company.

We closed a deal in a month.

Here's why you should dig into your old contacts:

1. New positions mean new budgets

   When contacts switch companies, they often have influence over new budgets and decisions.

2. Established relationships shorten sales cycles

   You already have rapport, so building trust is faster.

3. Less competition

   Most competitors aren't reaching out to these contacts.

So, dust off those outdated contacts.

They might just open doors you didn't know existed.