Privacy Policy
Last updated on 6 October 2025
Introduction
At Clayground, we take your privacy seriously. This Privacy Policy explains how we collect, use, store, and protect your personal information when you use Clayground (the "Service").
This policy applies to all users of Clayground, including visitors to our website, account holders, and users of our Service.
For information about data processing in a business context (where you are the data controller and we act as processor), please also refer to our Data Processing Addendum (DPA), available upon request.
1. How Do We Use Your Data?
1.1 When You Register for Clayground
When you sign up for an account with us, we collect:
Your name
Your email address
Your company name and details
Billing and payment information (collected by our payment processor, Paddle)
Why we collect this: To establish the contract between us that enables you to access our platform, and to process your payments.
Legal basis: Contract performance and legitimate business interests.
1.2 When You Use Clayground
When you use the Service, we collect:
Usage information (how you interact with features, pages visited, time spent)
Technical information (IP address, browser type, device information)
CRM data and contact information you connect to Clayground
Communication preferences and settings
Why we collect this:
To provide and maintain the Service, monitor and analyze usage patterns, improve your experience, ensure security, and provide support.
Legal basis: Contract performance, legitimate business interests, and where applicable, your consent.
1.3 CRM and Integration Data
When you connect your CRM (such as HubSpot, Salesforce, or similar) and other data sources to Clayground, we process the data you choose to share, which may include:
Contact names and email addresses
Company information
Deal and opportunity data
Communication history
Custom fields and metadata
Why we process this: Solely to provide the Clayground Service as described—to monitor your CRM, identify re-engagement opportunities, and generate drafts and insights.
Your role: You are the data controller for this data. We act as a data processor on your behalf.
Legal basis: Contract performance (to provide the Service you've contracted for).
1.4 AI Processing
Your data may be processed by third-party AI model providers, including:
OpenAI
Anthropic
Similar or successor AI providers
Why we use AI: To generate email drafts, insights, and recommendations based on your CRM data.
Important commitment: We do not use any personal data, including data received through the Service or integrations, for developing or training general-purpose AI or ML models. We only process your data to provide and improve the Clayground Service specifically for you.
Your responsibility: AI-generated outputs are suggestions only. You are solely responsible for reviewing, approving, and sending any messages.
Legal basis: Contract performance and legitimate business interests.
1.5 When You Contact Us
When you contact us via email, our website, or through the Service, we collect:
Your name
Your email address or other contact details
The content of your message
Any attachments or files you share
Why we collect this: To respond to your queries and provide customer support.
Legal basis: Legitimate business interests.
1.6 When You Subscribe to Our Updates
If you opt in to receive our newsletter, product updates, or marketing communications, we collect:
Your name
Your email address
Your communication preferences
Why we collect this: To provide you with updates and information you’ve requested.
Legal basis: Your consent (when you opt in) or our legitimate interest to promote our business.
You can unsubscribe at any time by clicking the unsubscribe link in any email, or emailing privacy@clayground.ai.
1.7 Technical Information When You Use Our Website
We may collect:
Cookies and similar tracking technologies
IP address
Browser type and version
Device information
Pages visited and time spent
Why we collect this: To understand how visitors use our website and to improve it.
Legal basis: Your consent (for non-essential cookies) and legitimate business interests (for essential functionality).
See our Cookie Policy for details.
1.8 When You Apply for a Job With Us
If you apply for a position at Clayground, we may collect:
Your name and contact details
Your CV/resume
Cover letter and application materials
Right to work documentation
References
Interview notes and assessment results
Why we collect this: To assess your suitability for available roles and fulfill our legal obligations as an employer.
Legal basis: Contract performance and legal obligations.
1.9 If Our Business Is Sold
In the event of a merger, acquisition, or sale of all or part of our business, we may transfer your personal information to the buyer.
Legal basis: Legitimate business interests.
2. Where Is Your Data Stored?
Your data is stored primarily in:
Switzerland (Zurich) – primary data storage
European Union (Germany - Frankfurt am Main) – backend hosting
International transfers may occur when working with AI model providers or other subprocessors. We use:
Standard Contractual Clauses (SCCs)
Adequacy decisions by the Swiss FDPIC
Other lawful safeguards
For details, contact privacy@clayground.ai.
3. Who Do We Share Your Data With?
3.1 Subprocessors
We use trusted partners such as:
AI model providers (OpenAI, Anthropic, etc.)
Hosting providers
Payment processors (Paddle)
Analytics providers
Customer support tools
Email service providers
You can request the full subprocessor list at privacy@clayground.ai.
3.2 Legal Requirements
We may disclose your personal information if required by law or to:
Comply with legal obligations
Protect our rights
Prevent fraud or ensure safety
3.3 With Your Consent
We may share your information when you have explicitly consented.
4. How Long Do We Keep Your Data?
We retain your personal data only as long as needed to:
Provide our Service
Comply with laws
Resolve disputes
Enforce agreements
Typical retention periods:
Account data: duration of contract + legally required period
Support data: 3 years
Marketing data: until unsubscribed
Payment data: 10 years (per Swiss law)
After termination, data is deleted or returned according to our DPA.
Anonymized data may be kept indefinitely for analytics or improvement.
5. How Do We Protect Your Data?
We apply strong technical and organizational security measures, including:
Encryption in transit and at rest
Access control and authentication
Security assessments and employee training
Incident response procedures
We do not guarantee absolute security but continuously improve our defenses.
Security attestations (e.g., SOC 2) may be available for enterprise clients upon request.
6. Your Rights Under Data Protection Laws
You have rights under GDPR and the Swiss nFADP, including:
Access, rectification, and erasure
Restriction of processing
Data portability
Objection to processing or marketing
Withdrawal of consent
Lodging a complaint with FDPIC or your EU authority
Contact privacy@clayground.ai to exercise your rights.
7. Children's Privacy
Clayground is not intended for individuals under 16. If we unknowingly collected such data, contact us immediately at privacy@clayground.ai.
8. Changes to This Privacy Policy
We may update this Privacy Policy periodically.
If changes are material, we will notify you via:
Email
Notice on our website or within the Service
Continued use after the effective date means acceptance of the updated policy.
9. Regional Information
9.1 EEA & Switzerland
Data Controller:
Clayground GmbH
Vordergasse 37
8200 Schaffhausen, Switzerland
We process data under GDPR and the Swiss nFADP.
9.2 United States
Certain U.S. states may grant additional privacy rights. Contact privacy@clayground.ai for details.
10. Third-Party Links
Our Service may contain links to third-party sites not operated by Clayground. We are not responsible for their privacy practices. Please review their policies before sharing data.
11. Contact Us
For any questions or privacy concerns:
Email: privacy@clayground.ai
Mail:
Clayground GmbH
Vordergasse 37
8200 Schaffhausen
Switzerland
We aim to respond within 30 days.
12. Feedback
We welcome your feedback on this policy.
If you believe improvements can be made, please write to privacy@clayground.ai.
For business processing details, refer to:
Our Terms & Conditions
Our Data Processing Addendum (DPA)
For technical documentation on subprocessors and security, contact privacy@clayground.ai.